Compare Brandkit™ to Brand File Manager™

Brandkit will replace Brand File Manager in 2016. What are the primary differences?

Brand File Manager™

Released 2010. Retired 2017.

BrandFM screenshot for Reckitt Benckiser account
e.g. Reckitt Benckisers's Image Library


Released 2016

Brandkit screenshot for Tourism NZ's Visual Library account
e.g. Tourism New Zealand's The Visual Library

All Brand File Manager features are included in Brandkit with the following enhancements or changes.

Old (BrandFM)

New (Brandkit)

Shared User Database - shared across all customer accounts - no control by customer of user database, common registration, standard BrandFM terms and onboarding, etc.

Dedicated User Database - unique to each customer - allows the customer to have more control of it's users, including unique terms of use, custom registration form, custom onboarding emails, etc.

Standard Self Service Registration - users can always self-register and become members without interference or control by Customer.

Configurable Self Service Registration - we can configure each customer account to allow Self-service user registration and which User Role is automatically applied, OR disallow self service registration altogether in favour of Users by invitation only.

Limited Customisation - mixed portal and admin interfaces means we have limited ability to customise interface for customers.

Fully Customisable Portal - seperation of public facing portal and Admin interfaces, means we can now fully customise layouts, pages, copy, system emails, licences, users roles, etc.

Folders and Tags for Organisation Folders and sub folders are used to organise Assets and Set access permissions. However folders are an old fashioned approach, create digital silos and dead ends and limit flexibility (an Asset can belong to only one folder or sub folder for example).

Tags for Organisation - Folders no longer required, Folder hierarchy and their inherrent limitations are no longer used. Tag based organisation is much more flexible and user friendly (an Asset can belong to multiple Brands for example). Access Permisisons are now controlled by User Role and Asset Licence.

No Batch Editing - While you can upload a batch of files and seperately a Metadata spreadsheet when first uploading, it's not possible to batch edit for existing Assets.

Batch Editing - Bulk upload files more easily with Online Storage Service integration (like Dropbox) and then batch edit or bulk export/import Metadata options, deliver huge time savings and user delight.

An Asset is a collection of files with the same Metadata - Assets are essentially collections of files with the same Metadata, a psuedo folder and means bulk/batch editing/uploading is not possible.

An Asset is a single file with shared and unique Metadata - Assets are individual files with both unique and shared Metadata. This is much more flexible approach and supports batch/bulk upload, editing and 3rd party service integration.

Auto tagging - Not available.

Auto tagging - Assets are automatically tagged with a number of tags (list of auto generated tags is growing over time) upon upload, providing quick wins when organising assets, particularly useful for large collections..

Standard User Roles - 4 standard roles (Admin, Manager, Uploader, Registered User) can be used.

Custom User Roles - Any number of User Roles can be configutred to suit your organisation - providing maximum flexibility.

Standard Asset Licences - 4 standard licences (Private, Locked, Members or Public)can be used.

Custom Asset Licences - Any number of Asset Licences can be configutred to suit your organisation - provided enhanced control over who can view and access assets.

Simple User Permissions - Download, Upload or Manage.

Custom User Abilities - Each User Role has customisable Abilities that provide for powerful control over what your users can do.

Time limited Access - Limit access to a specific date.

Time limited Assets - We've done away with date limited permissions because they are unecessary and are often not used correctly. Instead Customers now have full control of their own users and can change the Users Role or Suspend access whenever they need to.

Access Requests - Access requests required users to navigate back to their download cart once access approved, with additional download questions asked - leading to confusion.

Improved Access Requests - Approved Access Requests now just Send(eCourier) the files to the user for instant download.

Taxonomy - Controlled hierarchical taxonomy forcing certain inputs (rarely used as too rigid).

Controlled Vocabulary - Controlled vocabulary with an Approved Tags list with only certain users able to manage Approved Tags.

GS1 Product Data - Software re-naming of specific Asset Variants to Gs1 standards.

GS1 Product Data - GS1 naming now supported at file level - upload files with correct GS1 names in order to deliver correct GS1 file names at download time.

On the fly Conversions - Not available.

On the fly conversions - Brandkit has configurable on-the-fly conversions. So for example your account can be configured to auto-generate web sized images for download from High Res original files. No need to upload multiple sized versions of an image.

Video - BrandFM can store video but does not provide playale/scrubable web previews - unless you manually link the Video asset to a Youtube version (published seperately to Youtube).

Video - Brandkit automatically generates a web sized playable and scrubbable video when you upload your original video file. Brandkit will automatically detect and display presence of Audio and the video's length. No need to publish seperately to YouTube or Vimeo, and users can download either the original or the smaller web sized video.

Fixed Layout - Fixed layout optimised for screens with a width of 1024 pixels. NOT responsive for screen size.

Responsive Layout - Responsive layout that works across all devices and screen sizes including Desktop, Laptop, Tablet and Smartphone.

Works on Older Browsers - Being an older code base it will run on IE6 and other older browsers.

Works on Modern Browsers only - Requires a modern web browser that supports HTML5 (IE9+, Firefox, Safari, Chrome, IOS, Android, etc). See Browser Requirements.

Rackspace - Customer Data is stored in Rackspace™ datacenters (Chicago).

Amazon AWS - Customer Data is stored in Amazon Web Services™(AWS) cloud infrastructure (Globally Diverse but primarily US and Australian Datacenters).

3rd Party Integrations - None.

3rd Party Integrations - Dropbox, Box, Google Drive, Microsoft One Drive, Facebook, Instagram and more.