Are you an Authentic Brand?
Everyone, customers, staff, investors, want authenticity from brands, but what does it mean and why does it matter?
A brand that has an original idea, and is founded on a proposition that has genuine value for customers, that tells its story honestly and is transparent about its practices and behaviour, that walks the talk, is fair, moral and respectful of others, that is reliable and consistent over time, that stands by it's origins and values, and has character - someone you can trust.
Patagonia is a brand that makes and sells clothing and bags.
Their tagline and mission statement is a little different from most apparel brands and it's a genuine mission, which company-wide they are fully engaged in. They are an Authentic Brand.
We’re in business to save our home planet.
From its culture to product design and manufacturing, to its marketing messages.
At Patagonia, we appreciate that all life on earth is under threat of extinction. We aim to use the resources we have—our business, our investments, our voice and our imaginations—to do something about it.
How does Patagonia authentically fulfill its mission and instill a sense of authenticity in its endeavors?
Here's a link to their mission statement
Read about our ambition to, Make the world better, by helping every brand be an Authentic Brand.
Are you an Authentic Brand?
Are you an Authentic Brand? Everyone, customers, staff, investors, want authenticity from brands, but what does it mean and why does it matter?