The way it used to be
3 principal channels (2 of them without rich visual media).
Why DAM?
A look at why modern brands and marketing teams should be using a DAM (digital asset management software).
We need more a lot more visually rich digital content (aka Digital Assets) to do marketing today
The way it is today
A proliferation of rich media channels and increased competition for attention.
We have a lot more content these days
The way it used to be
A few logos, graphics and photos.
Not so much
The way it is today
Drowning in a sea of digital images, graphics, gifs, pack shots, packaging designs, presentations, infographics, videos and more.
A Tsunami of content.
Everybody is generating digital content
The way it used to be
Commercial content was created by just a few Professionals.
A few professional creators.
The way it is today
Commercially usable (think authentic social) content produced by almost everyone.
Everyone is a creator.