Brandkit DAM vs Online File Storage

Compare Brandkit DAM vs Dropbox, Google Drive, Box, One Drive, etc

 

Brandkit

Dropbox/Google Drive, etc


Brand Centric. Focussed on managing brand and marketing content rather than all files.

Yes

No


Made For Marketing. Made for the marketing communications team rather than general office workers. While all staff can access assets, it's the marketing team who manage assets and the access to them.

Yes

No


Customised Portal & Branding. The ability to customise the self service web portal and landing pages that users use to access brand and marketing assets. Custom branding, brand guidelines integration, custom navigation and custom user journeys to content.

Yes

No


Preview rich media files in a visual grid. The ability to view the content of rich media files when searching without having to download them first. Like playable video previews, Adobe Illustrator previews, etc.

Yes

Varies*


Smart tagging & organisation tools. The ability to work without folder 'silos' (If you want to work with assets across projects you don't want to be dealing with folders or duplicating files into multiple folders.)

Yes

No


Manage Asset Metadata. The ability to create and edit metadata about an asset/file, and use that as a search parameter. An absolutely vital feature when you have large collections of assets.

Yes

No


Brand Guidelines. The ability to treat Brand Guidelines as a special class of asset, ensuring that Guidelines are automatically attached to any download or distribution of assets.

Yes

No


Approval Workflow. The ability to manage asset approvals. For example there may be some WIP progress media files, or files not yet approved for release.

Yes

No


File Syncing. The ability to keep a synced copy of files in a folder on your desktop and the online storage. File syncing can be very slow and requires you to have the same storage space for files on your local machine as the storage space you are already paying for on the online service (e.g. Dropbox).

No

Yes


Storage Agnostic. The ability to work and integrate with multiple storage sources. For example the ability to upload assets from Dropbox, Box, Google Drive, Microsoft One Drive, your local hard drive, your camera, etc without impacting your local hard drive's storage.

Yes

No


Flexible user roles. The ability to configure custom user roles and access permissions to allow self-service access.

Yes

No


Self-service. The ability for users to register, validate, search and request assets without intervention saving you time and hassle.

Yes

No


Customisable Terms of Use and Licensing. The ability to configure terms of use and licensing rules.

Yes

No


Share & Distribute securely. The ability to share or distribute assets securely to external users while still requiring them to accept terms of use, licence rules, usage instructions and brand guidelines before being able to access files.

Yes

No


Notifications. The ability to configure automatic notifications about Licencing changes, Usage or Licence Expiry to users who have download assets previously - saving significant admin time and reducing risk of misuse of valuable assets.

Yes

No


Reporting. The ability to report - usage, user activity, most popular assets, popular searches, etc.

Yes

No


No Software Install Required. The ability to provide all features without the need to install software on your local machine.

Yes

No


No cost users. The ability to add unlimited external users for no additional cost.

Yes

No


The Score

17/18

2/18


* Dropbox requires you to click on a file and it will open it in the browser. Google Drive shows a visual grid (like Brandkit) for supported files when searching if the file is supported.


Conclusion

Utilising DAM software will most likely mean significant changes in the way you work with your brand and marketing resources and how you collaborate with others. If you make the right choice you can scale up significantly, delight your staff, resellers, partners, suppliers and customers. You will reduce inefficiencies in your workflow and achieve significant savings in time and money.

So what are you waiting for?

Contact Us

No call centres, just experienced knowledgeable people. We won't bite :)